The objective of the Island Resort & Casino digital marketing campaign was to see an increase in traffic to the site through multiple sources, to expand the Island’s reach through social media, to grow its regional branding, while also increasing conversions on the website. They knew they needed to be more engaged online and generate more traffic to their site, but they were not sure the best ways to accomplish this. When Susan Harris and the Island Resort & Casino Marketing Team approached WebRanking about a digital marketing campaign, they had not previously worked with an outside online marketing agency.
Island Resort & Casino is the Upper Peninsula’s premier casino, entertainment and golf resort featuring a 314 room hotel, two championship golf courses, full service spa, 1,327 seat theater style showroom, multiple dining venues, a sports bar, convention center and Vegas style casino gaming.